Life Insurance

terry price financialWe deal with a wide range of carriers offering very competitive rates as well as renewal and convertibility provisions.

All of our individual insurance products put you in control of your policy rather than a bank or an employer.

There are three basic types of Individual Life Insurance

  • Term
  • Traditional Permanent
  • Universal


Term insurance is life insurance issued for a specific period of time and is often referred to as temporary insurance.

Examples are :

  • Insurance issued for one year but renewable at a higher rate for a number of additional years [e.g. Term to age 70 or 80] - often called Yearly Renewable Term [YRT]
  • Insurance issued for a level premium for five [or ten or twenty] years renewable at a higher level premium for a number of additional, five [or ten or twenty] year terms at a higher level rate. The renewable rates may or may not be guaranteed.
  • Insurance issued with a level premium to a specific age - e.g. age 65 or age 100.
  • Renewable term insurance does not usually illustrate cash values however those policies issued to a specific age may.


Universal Life insurance differs from traditional insurance in that

  • it invites the policy owner to direct the investments within the policy rather than leaving the investing to the insurer.
  • it usually discloses the risk [mortality] costs to the policy owner and allows them to choose from various types of streams of risk charges -e.g. yearly renewable, 5, 10 or 20 year level, or level risk charges to 100.
  • it may allow the client to elect guaranteed or non-guaranteed risk charges - the latter initially costing less.
  • it often discloses the current cost of administration and may allow the client the option to elect guaranteed administration costs


golfThe policy itself is usually issued to age 100 [for life] but it is up to the client to decide

  • the actual age to which they wish to assume and illustrate coverage for
  • the kind of stream of risk charges offered
  • the yield they will expect to get on the investment mix  (be it equities or fixed income or a mix of the two)
  • the amount of cash value the client would like to see at various points in the duration of the contract
  • the amount of regular premium they wish to pay and the length of time they want to pay it for. Note that this is usually determined for the client by the first three choices but there is often the ability and the need to change the premiums as circumstances require


Today's Computer systems allow the company, it's agents and their clients the ability to illustrate a myriad of portraits of what the policy can do - custom designing the contract for them. The policy has inherent flexibility as a strength but it requires more proactive involvement by the client, who is cautioned to review the policy regularly to ensure that changes are made to the contract as needed to keep it on track to match the expectations originally illustrated.

“Flexibility is its strength and also its weakness”


Terry Price financial disability insuranceFrom a financial perspective, your most important asset is your ability to earn an income. Without this ability, everything you have worked so hard to earn could begin to disappear. Statistically this year, one in seven Canadians will be disabled. And while not all disabilities are permanent, a disability of more than 90 days will last an average of three years.

We offer a full range of disability products including those with Guaranteed premiums which are non-cancellable as well as those policies with Non-Guaranteed premiums which may be cancelled by an insurer.

Our insurers offer a broad range of options on their contracts to help us design one which meets your needs.

Long Term Care

golf_oceanThis coverage is marketed by a number of reputable companies in Canada and provides a regular monthly income to the individual so they may afford nursing and other medical attention either in their home or in a long term care facility of their choosing.

The types and variety of policies being issued continue to change on a regular basis and when you are ready to discuss this product and its use we will be pleased to research the market for you and review the contracts that will best meet your needs.


familyTraditional insurance usually calls for a level payment to be made by the policy owner that is higher than necessary in the early years and lower than needed in the later years. In its simplest form, a policy issued to age 100 may be very similar to a Term insurance policy issued to age 100 and may or may not illustrate cash values. Many traditional policies will illustrate [and guarantee] a cash value equal to the face amount of the policy at age 100.

Traditional policies take many different forms including:

  • policies issued for the whole of life [usually defined as age 100] which may not need premium payments past a certain age - e.g. Life paid up at age 65, 75 or 85.
  • policies issued to a certain age [e.g. 60 or 65] with a cash value at that age often equal to the insurance amount of the policy (these policies are said to endow when they reach that age of the insured - e.g. endowment [cash, equal to the insurance amount] at age 65.)

In days gone past, fathers would buy these types of policies for their daughters so they would have an income upon reaching a certain age [hence the expression, 'dowager']. In recent years we see these being sold as Retirement [Freedom?] at age 55, 60 or 65 - or, as contracts to provide 'Living Benefits' for people after they have left their businesses.

It is important to be aware that, whether illustrated or not, cash values do exist [at least notionally] in a level premium policy [term or traditional permanent].


If cash values are illustrated, [and therefore presumably payable to the owner on request] the insurer will usually have charged a [slightly] higher premium than if not illustrated. e.g. the premium charged to obtain a cash value of 'b' will be higher than to obtain the lower value of 'a'.

Participating or Non Participating Life Insurance?

runningPolicies may be offered as participating or non participating in the investment experience of the insurance company.

Participating policies show guaranteed values and premiums as well as non-guaranteed values. The non-guaranteed values are generated by regularly [usually annually] reviewing the results of investment, mortality and administration costs and crediting a portion [if not all] of that profit to the policyholders as a policy dividend.

It is fair to say that the participating policies illustrate their guaranteed values on a prospective basis and then adjust the values of a policy up on a retrospective basis to reflect their actual experience.

Critical Illness

Critical Illness is a relatively new coverage to Canada. Marketed under a number of different names, it provides a lump sum payment normally 30 days after you are diagnosed with a defined critical illness.

A basic plan might cover Heart attack, Life threatening Cancer and Stroke while a more comprehensive plan will cover a number of other illnesses such as:

  • critical illness insurance Terry PriceAlzheimer disease
  • Paralysis
  • Blindness
  • Parkinson's disease
  • Loss of Speech
  • Coma
  • Renal failure
  • Loss of Limbs
  • Severe Burns
  • Coronary Artery Disease
  • Multiple Sclerosis
  • Vital organ Transplant
  • Occupational HIV Infection

The benefit of a Critical Illness coverage is that it provides a claimant immediate cash to readjust their lifestyle, seek immediate medical help in another country or spend otherwise as they wish.

Segregated Funds

Simply speaking segregated funds appear to be similar to mutual funds.

Looking more closely at the product we see they are actually an insurance product with a death benefit payable to a designated beneficiary. The annuity payments are deferred to a finite point in the future as defined by regulation unless the owner makes earlier election, and the amount of the payment will not usually be defined until a later date.

While the management fee for a segregated fund will often be marginally higher than a similar mutual fund they offer some significant comparative benefits including:

  • A guarantee of return of premium under certain circumstances
  • When specific criteria are met - creditor protection
  • A beneficiary designation which clearly bypasses the estate of the insured


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